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How can I increase traffic to my web site?
There are many different ways to increase the amount of visitors that come to your web site. Perhaps the best method is mentioning your web address on all of your corporate identity material: envelopes, letterhead, business cards, sales materials, etc. You have already identified these people as being interested in your business, making them the most targeted visitors you can have!
You can also bring more visitors via a focused marketing campaign. Advertisements (both online and via traditional media) that appear in front of targeted demographic groups can be effective. You can also list your web site with industry specific web portals and regional directories.
Inacom can provide you with the research necessary to make a targeted, effective marketing program. When tied together with a Inacom hosting account with visitor statistics and ROI analysis, you will have the information needed to measure the effectiveness of your online promotions.
What do I need in order to sell my products online?
To sell products over the Internet, you will need a web site that has some sort of shopping cart program and access to a secure socket layer to encrypt credit card data. We prefer to design our ecommerce capable sites in the Cold Fusion language for its speed, flexibility, ease of use, and scaleablity. We also offer Miva products if you desire a less expensive option. By using either of these solutions, you will need a hosting provider that can support these technologies. Our hosting accounts can handle such requirements, and we also provide an SSL certificate for you to use, too.
You will also need to have a merchant account in order to take credit cards. Depending on your merchant services provider, you might also need the services of a gateway provider to move the payment data from the web to your merchant account. Many credit card networks require that you flag Internet transactions when they are processed, so it is important to find out if your existing provider will allow you to take Internet orders under your existing service agreement.
We have established relationships with a few payment system companies. They are very cost effective, and their service is top notch. It's even possible that we can help you save money on your non-Internet transactions, as well. Please contact us for more information if you would like assistance in this are.
How can Inacom help my business become more successful?
Inacom can provide your business with a number of different services to help your business grow. Besides web development, hosting, and marketing, we can provide your company with a full compliement of graphic design services such as corporate identity, brochure, and ad design. We can even print your stationary products for you!
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