Voice · Data · Web · Document Management

111 Davis Street
Salisbury, MD 2874

Phone: 410.543.8200 | 800.346.1225
Fax: 410.543.8261
Web: http://www.inacom-sby.com

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Pay per Click Internet advertising through Google AdWords, Yahoo! Sponsored Search, and Bing bring highly targeted Internet traffic to your web site.

The Inacom Advantage:
  • Pay per Click Internet advertising is a “pay for performance” model, where you only pay the search engines for delivering visitors to your web site.
  • Unlike traditional advertising strategies, results are measurable. This allows you to make good decisions regarding the return on your marketing investment.
  • By correctly targeting Internet users by geography and search phrases, your advertisements are in front of the perfect prospects.
  • Organic rankings from Search Engine Optimization take significant investments in time to pay off. Pay per Click campaigns can have you on the first page in minutes.

Our experts can help you to setup a Pay per Click advertising campaign and further optimize your campaign over time to improve performance.

A vast majority of Internet sessions start with a visit to one of the Internet’s major search engines. These Internet users are seeking the information, products, and services that you offer. Pay per Click advertising is often the perfect way to get your advertisements in front of these Internet users, from the moment they have made the decision to make a purchase!

Inacom manages Pay per Click campaigns for many businesses throughout the Mid-Atlantic region. We use PPC best practices to ensure highly targeted visitors, and campaign performance statistics to further optimize the campaign over time. The end result is a higher return on investment for your marketing dollars.

Our steps to a successful PPC Campaign include:

  • Initial consultation regarding the client’s advertising objectives
  • Analysis of the client’s current web site, and delivery of recommendations (if necessary) to optimize the web site to increase conversion rates
  • Setup of the client’s PPC campaign, including:
    • Geographic targeting of Internet users
    • Selection of keywords, including cost effective variations
    • Writing of highly targeted ads based on segmentation of Internet user and keywords
    • Creation of highly targeted landing pages, optimized for maximum conversions
  • Ongoing management of the client’s PPC campaign:
    • Regular review of campaign performance
    • Testing of ad variations to increase click through rate and conversions
    • Testing of web site effectiveness
    • Modification of bid rates to ensure the most clicks for your budget
    • An ongoing report of performance is given to the client detailing actions taken and recommended next steps

Are you interested in using Pay per Click advertising to improve your web site’s ability to find leads and generate sales for your organization? Right now, Inacom is offering a free consultation and $100 in free clicks for all new clients who choose Inacom to manage their Pay per Click campaign. Just fill out the form below, or give us a call at 800.346.1225 to speak with an Internet Marketing Specialist.

"I am interested in having Inacom help me with a Pay per Click marketing campaign."

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"Inacom Information Systems has served as Granger & Company’s Information Technology provider since the founding of our firm in 2000. Our server has never failed us, nor have we lost any data due to Inacom’s proactive approach to hardware / software maintenance and data backup / security. Sadly, some of my clients who do not use Inacom as their IT provider have not had the same track record. Inacom responds to our needs within a few hours after we call them. I recommend Inacom to anyone who is looking for a responsive and reliable technology firm."

- Mark L. Granger - Granger & Company, PA

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Inacom Information Systems provides
computer network support, business telephone systems, website design, web development and Internet marketing, and copier sales and service
to the following Delmarva communities:

Wicomico County, Maryland

Salisbury, MD
Fruitland, MD
Hebron, MD
Parsonsburg, MD
Mardela Springs, MD

Talbot County, Maryland

Easton, MD
St. Michaels, MD
Oxford, MD
Tilghman Island, MD

Kent County Maryland

Chestertown, MD
Rock Hall, MD

Worcester County Maryland

Ocean City, MD
Ocean Pines, MD
Berlin, MD
Snow Hill, MD
Pocomoke City, MD

Dorcester County Maryland

Cambridge, MD

Somerset County Maryland

Crisfield, MD
Princess Anne, MD

Caroline County, Maryland

Denton, MD

Sussex County, Delaware

Laurel, DE
Seaford, DE
Georgetown, DE
Ocean View, DE
Rehoboth Beach, DE
Dewey Beach, DE
Fenwick Island, DE
Milton, DE
Milford, DE

Kent County Delaware

Dover, DE
Harrington, DE

Queen Anne's County Maryland

Centreville, MD
Kent Island, MD
Stevensville, MD
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Inacom Information Systems
111 Davis Street Salisbury, MD 21804
Phone: 410-543-8200