Effectively Use NLP Keywords in Your SEO Strategy

Effectively Use NLP Keywords in Your SEO Strategy

Mar 4, 2024 | SEO, Internet Marketing, Web Development

In the realm of digital marketing and search engine optimization, the use of natural language processing (NLP) keywords has become increasingly important. Effectively using NLP keywords can significantly enhance a website’s visibility, user engagement, and overall ranking. In this blog, we’ll delve into how businesses, including local establishments can utilize NLP keywords to optimize as a keyword clustering strategy, enhance their local SEO efforts, and prepare for the future of SEO with voice search optimization and generative AI. Let’s explore the potential of NLP keywords and their impact on SEO strategies.

A Brief Explanation: What Are NLP Keywords?

NLP stands for Natural Language Processing. To distill this down to a simple explanation, it’s how computers can try to make sense of how you and I speak or generally communicate together.

If you think about how we used to use search engines a decade or more ago, it mostly focused on keywords. Let’s say you were looking for a soup recipe. But not just any soup recipe. You want one that tastes like the chicken noodle soup recipe that Grandma used to make. You might think about what she put in her soup and search for “soup recipe chicken noodles carrots.”

But today’s searches tend to be more nuanced. Between voice search and conversations with quickly evolving AI tools, we’re seeking information in a more natural, conversational way. Search engines take our longer search terms and analyze the sentiment behind them. Knowing that Grandma was never fussy when making soup, you might search something like this: “Hey Siri! I need a simple homemade chicken noodle soup recipe like grandma would make.”

As an SEO strategist, you might decide to target these searches: simple chicken noodle soup recipe or homemade chicken noodle soup recipe. Or maybe you would want to name your recipe something similar to Grandma’s Chicken Noodle Soup. (I included a link to this recipe because it’s delicious, btw!)

Understanding the Power of NLP Keywords in SEO

Incorporating NLP keywords into an SEO strategy can lead to improved user engagement, better search rankings, and increased traffic. NLP can decipher user intent behind search queries, helping businesses create relevant content that adds value to their audience. By understanding user intent, businesses can optimize their content with tailored long-tail keywords that attract highly targeted traffic and improve conversion rates. NLP can also enhance local SEO efforts by recognizing search patterns and optimizing content to match natural language queries, thereby improving visibility in local search results.

For purposes of intent, SEO strategists generally recognize 4 different classes of NLP Keywords:

  • Informational – Searches that seek an answer to a question. Ex: How to Synchronize additional folders in OneDrive
  • Navigational – Searches trying to locate a specific website or webpage. These are often your branded queries. Ex: Inacom Salisbury MD
  • Commercial – Searches Investigating brands and/or services. These users are gathering information and might be purchasing soon. Ex: Dynabook Tecra vs Portege
  • Transactional – Searches performed to complete a purchase. Model number searches are an especially strong buying signal. Ex: PN-LA862

NLP can enrich content creation by providing insights into audience-relevant topics and themes. Furthermore, NLP can improve technical aspects of SEO, such as smart redirections and 404 handling, and enhance local directory listings, ensuring businesses appear in local search results. Embracing advancements in NLP and AI, such as generative AI, can further refine SEO strategies and content creation.

Enhancing On-Site Search Strategy with NLP Analysis

NLP can revolutionize on-site search strategies by analyzing user intent and tailoring content to match natural language queries. Businesses can optimize their content, including NLP keywords, to align with user search patterns and local preferences. By leveraging NLP analysis and considering voice search optimization, businesses can stay ahead of the curve in digital marketing.

Optimizing Local SEO with NLP Strategies

Businesses can utilize advanced NLP techniques for local SEO by conducting competitor analysis and leveraging tools like SEMrush, Ahrefs, and Google Trends. These tools can inform NLP keyword strategies and content optimization efforts. Optimizing content for voice search and AI technologies further enhances the impact of NLP keywords and local SEO strategies, offering a competitive edge in the digital landscape.

The Future of SEO: Voice Search Optimization and Generative AI

The rise of voice search has transformed SEO strategies, emphasizing the need for voice search optimization and AI-powered generative AI. Businesses can benefit from understanding the impact of these technologies and leveraging NLP for improved digital presence and content marketing. The future of local SEO and NLP is shaped by emerging technologies and industry advancements, offering unique opportunities for businesses to elevate their digital presence.

Leveraging NLP Keywords for Improved Content Marketing and Digital Presence

Utilizing NLP keywords for local SEO allows businesses to tailor their content to match the natural language inquiries of potential customers. This approach enhances search engine visibility and attracts customers seeking specific dining experiences in the local area. Continuous evolution with advanced NLP techniques is essential for businesses to remain competitive and to enhance their digital presence and SEO efforts.

Let’s take a look at how you might want to use NLP Keywords to promote a local pizza restaurant:

  1. “Best pizza delivery near me”
  2. Authentic New York pizza in Salisbury, MD
  3. “Wood-fired pizza in [Neighborhood Name]”
  4. “Top-rated pizzeria in [City Name]”
  5. “Pizza restaurant open now”
  6. “Family-friendly pizza place in [City Name]”
  7. “Thin-crust pizza by the slice”
  8. “Fresh ingredients pizza [City Name]”
  9. “Customizable pizza toppings [Neighborhood Name]”
  10. “Local pizzeria with outdoor seating”

To Summarize

The effective use of NLP keywords in SEO offers immense potential for businesses to elevate their digital presence, attract more targeted traffic, and stay competitive in the evolving digital landscape. Understanding the impact of NLP and leveraging its capabilities allows businesses to optimize their SEO strategies, enhance their content marketing efforts, and prepare for the future of voice search optimization and AI in SEO.

Travis Fisher

Travis is Inacom’s Executive Vice President, tasked with assisting customers with their web based marketing initiatives. He’s kinda famous for his BBQ. He lives in Easton, MD with his amazing wife, two kids, and two dogs.


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