Pay per Click Ads get you Fast Exposure
Our experts can set up your campaign and manage it over time
A vast majority of Internet sessions start with a visit to one of the Internet’s major search engines. These Internet users are seeking the information, products, and services that you offer. Pay per Click advertising is often the perfect way to get your advertisements in front of these Internet users, from the moment they have made the decision to make a purchase!
Inacom manages Pay per Click campaigns for many businesses throughout the Mid-Atlantic region. We use PPC best practices to ensure highly targeted visitors, and campaign performance statistics to further optimize the campaign over time. The end result is a higher return on investment for your marketing dollars.
Our steps to a successful PPC Campaign include:
- Initial consultation regarding the client’s advertising objectives
- Analysis of the client’s current web site, and delivery of recommendations (if necessary) to optimize the web site to increase conversion rates
- Setup of the client’s PPC campaign, including:
- Geographic targeting of Internet users
- Selection of keywords, including cost effective variations
- Writing of highly targeted ads based on segmentation of Internet user and keywords
- Creation of highly targeted landing pages, optimized for maximum conversions
- Ongoing management of the client’s PPC campaign:
- Regular review of campaign performance
- Testing of ad variations to increase click through rate and conversions
- Testing of web site effectiveness
- Modification of bid rates to ensure the most clicks for your budget
- An ongoing report of performance is given to the client detailing actions taken and recommended next step
Are you interested in using Pay per Click advertising to find leads and generate sales for your organization? Just give us a call at 800.346.1225 to speak with an Internet Marketing Specialist.